Offering an email newsletter sign-up via your WordPress is a no-brainer, so don’t let setting it up and following through hold you back.
A newsletter feature is a easy opt-in call to action that can improve your lead generation and build relationships. But it’s often added to site, only to be forgotten. So just in case you’re looking to improve your newsletter feature, here are a few simple tips.
(1) Set Up Your Form
If you haven’t already set up a form to collect names and emails you can easily do so with Gravity Forms. This plugin allows you to select the fields (name, email) you want to include in your newsletter sign-up, customize your call to action, and choose to embed your offer in pages, posts, and/or the sidebar of your site.
(2) Choose Your Delivery Method
Collecting emails is easy, but staying consistent with your list can be a challenge. So choose an email delivery system that you feel comfortable using.
MailChimp is great option. It’s free up to 2000 contacts and has an easy import feature for keeping your list up to date. Follow the step by step process for creating up your email template and formatting your email campaign, and easily track your effectiveness.
Now if you could use a bit (or a lot) of assistance writing and sending your email campaigns, check out Happy Grasshopper. You just build your list and Happy Grasshopper will do the rest. They will write your email campaigns for you, notify you when they are ready, and you can review or edit the emails before they are sent on your behalf. Yep, now you don’t have an excuse. Happy Grasshopper has affordable plans ranging from $19-$39.
(3) Don’t Neglect the Obvious
Be sure the newsletter sign-up on your site is easy to spot. Add it to the sidebar of your WordPress site (upper right corner), as well as at the end of each post you write. You can also include your newsletter feature on various pages you create. Using a plugin like Simple Sidebars makes customizing your sidebar on different pages of your site a snap. This way you can further dial in your newsletter call to action making it more relevant to the specific page content.
(4) Make it fun!
The more creative and direct you can be with the words you select for your newsletter call out the better. Be playful, but get to the point! Write like you talk and be clear about the kind of value your newsletter will provide to those that sign up.
Creating a newsletter and being consistent with it can greatly improve your marketing efforts by keeping you top of mind with your targets and sphere. Just remember, keep your list updated and keep your emails short and sweet with content your contacts will appreciate.
The post How to Add an Email Newsletter to Your WordPress Site appeared first on Agent Evolution.
